Mathieu van der Poel shifts from Beobank-Corendon to Corendon-Circus but the bigger change will be the shift from his trusted Stevens to Canyon, and by the looks of things we are going to see a lot more of the German brand in muddy Belgian events.
Canyon are by no means a stranger to the pro ranks, I shudder at their fateful first foray with poor Unibet, but bar that blip on the radar they are as much a staple on the World Tour now as heavyweights Specialized and Giant with their almost comical sponsoring of two very much opposing squads Katusha and its battlion of 6 foot plus monsters, and Movistar, the team of Spanish pocket rockets and their tiny Ultimate CF frames.
But cyclocross remained slightly more low key and its not until its launch of their wonky top tubed carbon uber bike did they really make much of an appearance at the local races. This launch was rather timely too given former World Champion in the cross and current Sram Canyon road rider Pauline Ferrand-Prévot’s announcement of her return from a two year hiatus and no sooner was the glue dry on her new bikes and she was romping home to victory at Essen atop her tasty looking Zipp bedecked Canyon. Not bad considering she went from last to first!
Having just watched van der Poel’s latest victory at Nommay France, his 6th of 9 UCI World Cup rounds, where he proved beyond any shadow of a doubt he is as much the mud riding powerhouse as his closest rival van Aert, we figured we best take a closer look at his new whip!
This was not Mathieu’s first win on his new bike, that came in Baal in Belgium, where the gloopy hell did nothing slow down his stomping dominance as he racked up his 22 victory for the 2017-18 season but it must have spelled a massive sigh of relief for all involved.
— Canyon Bicycles (@canyon_bikes) January 3, 2018
It’s a BIG deal to nab the hottest young talent on the cyclocross circuit and its another thing getting a win straight out of the gate. But for Mathieu it looked like business as usual and this latest victory, number 4 on his new bike, must warm the cockles of Canyon CEO Roman Arnold’s heart!
“Mathieu is quite simply the biggest talent in the sport right now,” said Arnold at the launch of the new Inflite range, “Watching him ride is something else, each time he competes he’s so committed, so skilful, and rides with such passion. For all of us here at Canyon, it’s pure cycling, through and through”. Looking past the cheesy sales pitch bombs we couldn’t really argue with that!
Grabbing van der Poel before a potential rainbow jersey is certainly a massive coup but after watching him nipping at the heels of the World Champion Schurter on the mountain bike and his own expression of serious interest in targeting Tokyo 2020 I see this particular relationship going stratospheric.
Check out more from the Dutch wunderkind: @mathieuvdpoel
More on the Canyon cross bike range: Canyon Inflite